There, we’ve done it. We’ve gone and changed the name of Holtzbrinck. Just like that, we’re Macmillan. Actually, we’ve been talking inside about the name change for so long — over a year now — that it’s somehow shocking to see it finally happen. Of course, this is much more than just a name change. (Although, I confess that it will be nice that my English mother will finally know who I work for.)

In Macmillan, we in the US are adopting a name that Holtzbrinck has been known by internationally for years. But it’s not only our business cards and boxes that are changing. That’s the easy stuff. Underneath, we are shifting the way we think about how we do what we do.

And what do we do? We publish.

Yes, we publish books, magazines, and textbooks. But our role as publishers is not really to turn paper into books. It is to help creators find and connect with their audiences wherever they are. It is to publish information, entertainment, education, and ideas in whatever media and formats are appropriate. And through all the channels – digital and traditional – where our audience can be found.

And that is the new Macmillan. Whether we are publishing a bestseller, a website, a podcast, a magazine, or a blog like this, we will be focusing on the ideas. And like ideas, we have the capability to change, move, and grow.

This new website will be the place where you can check in on our progress. This is where we’ll talk about hot new projects and preview upcoming ideas. And this is where it’s starting. We’re hoping you will be part of our journey.

Macmillan. We publish. Watch us.

Brian Napack is the President of Macmillan.